Awake Fest
Client
Insane Prod
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Year
2024
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Industry
Music Events
Overview
Awake Festival is Morocco’s electronic music gathering in Marrakech, bringing global names and local talent together for two nights of music, art, and sensory production.
Scope of work
Brand Strategy & Narrative
Visual Identity Design
Art Direction & Festival Collaterals
Social & Print Campaigns
The Creatives
The Challenge
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Awake Festival needed a digital presence that matched its scale. The website had to cut through a saturated festival market, spark excitement, and guide audiences seamlessly from lineup discovery to ticket purchase—all while reflecting the energy of Marrakech and the festival’s global ambitions.
The Impact
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The new identity gave Awake Festival a striking and recognizable presence across Morocco’s cultural scene. From posters and stage visuals to social campaigns, every touchpoint carried the same confident energy, building anticipation long before the event began.
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This consistency across branding, print, and digital channels helped Awake stand out in a saturated festival market, strengthened its connection with audiences, and positioned it as a leading name in Morocco’s music and creative landscape.
The Results
Attendees
United in music
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100%
Brand Aligned
From print to digital
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3M+
Impressions
Driven by design
More
Projects
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