Waffle&Co
Client
Waffle&Co
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Year
2026
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Industry
Food & Beverage
Overview
Waffle&Co is a modern, design-led café in Tangier, blending fresh, Joe-and-the-Juice-style sandwiches, cold-pressed juices, and indulgent treats into one clean, vibrant experience. It’s where urban energy, bold visuals, and everyday comfort meet — a place to grab, share, and enjoy food that looks as good as it tastes.
Scope of work
Brand Strategy & Positioning
Visual Identity System
Packaging & In-Store Design
Social Media Art Direction & Content
The Creatives
The Challenge
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The Impact
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Mindpulse built a bold and cohesive visual language that reflects Waffle&Co’s energy — clean layouts, vibrant colors, and strong typographic choices designed for instant recognition. The identity translates seamlessly from menu boards and packaging to store interiors and social media.
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This consistency elevated Waffle&Co into a lifestyle café brand, strengthening brand recall, increasing social visibility, and creating a seamless experience from street to screen.
The Results
Assets
Packaging, menus, visuals
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Visibility
Stronger brand presence
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3
Touchpoints
Store, takeaway, digital
More
Projects
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