Overview
Waffle&Co is a modern, design-led café in Tangier, blending fresh, Joe-and-the-Juice-style sandwiches, cold-pressed juices, and indulgent treats into one clean, vibrant experience. It’s where urban energy, bold visuals, and everyday comfort meet — a place to grab, share, and enjoy food that looks as good as it tastes.
Scope of work
Brand Identity
The Creatives
The Challenge
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The challenge was to create a food brand that feels fresh, contemporary, and premium without losing approachability. Waffle&Co needed a strong visual identity capable of standing out in a competitive café and fast-casual market, while remaining clear, appetizing, and highly shareable across physical and digital touchpoints.
The Impact
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Mindpulse built a bold and cohesive visual language that reflects Waffle&Co’s energy — clean layouts, vibrant colors, and strong typographic choices designed for instant recognition. The identity translates seamlessly from menu boards and packaging to store interiors and social media.
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This consistency elevated Waffle&Co into a lifestyle café brand, strengthening brand recall, increasing social visibility, and creating a seamless experience from street to screen.
The Results
Assets
Packaging, menus, visuals
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Visibility
Stronger brand presence
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3
Touchpoints
Store, takeaway, digital
More
Projects
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