Glitched Event: A Music Event Case Study by Mindpulse

Projects

Glitched Event

Client

Insane Prod

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Year

2025

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Industry

Music Event

Overview

Glitched is Morocco's pulse-raising music brand, curating immersive, late-night experiences that fuse bold soundscapes with cinematic design.

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Scope of work

Brand Strategy & Positioning

Visual Identity System

Live Event Art Direction

Social & Campaign Content Design

The Creatives

Mouad Lachgar

The Challenge

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Glitched needed an identity that could match its raw, nocturnal energy—designed to stand out in a crowded nightlife scene, ignite anticipation across digital platforms, and elevate the live experience from first scroll to final drop.

The Impact

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Mindpulse built a visual identity that amplified Glitched’s raw, nocturnal energy and translated it into a recognizable cultural statement. From bold poster artwork and motion graphics to immersive stage visuals, every element was designed to spark anticipation and set the tone long before the first beat dropped.

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This consistency across digital campaigns, social media, and live event branding elevated Glitched beyond a party series into a cultural brand. Each touchpoint carried the same intensity and edge, helping it stand out in Morocco’s nightlife scene while building loyalty with an audience hungry for unique experiences.